The book Driven, by Paul R. Lawrence and Nitin Nohria, describes the four innate drives that are hardwired into human beings. The first of these drives being the drive to acquire. There is a basic level of acquisitions that we all need to make in order to survive: food, shelter. water, etc. What other ways does the drive to acquire manifest itself?
Currency
Currency could be considered a regular good, but I think it should be separate because it is what modern man uses to facilitate his acquisitions. Recall that currency is anything that is commonly accepted in exchange for goods or services.Theoretically, currency is the ultimate acquisition because it allows the acquisition of anything listed below with possibly the exception of status.
Regular Goods
Regular goods consist of food, clothes, shelter, and other items necessary for survival. The authors also include pleasurable activities eating, entertainment, and sex in this category. So books, movies, alcohol, and other items used for entertainment value are considered a regular good.
Positional Goods
Positional goods are goods that are acquired to express our socio-economic status. Shoes for example: Everyone needs a pair of shoes, but purchasing a pair of Jordan's or Manolo Blahniks would be considered buying positional goods. Artwork is the example used in the book. The value of art does not lie in the intrinsic value of the good, but whether the piece of art is popular with the right crowd. The demand of the artwork goes up as the price goes up.
Social Status
Along with positional goods, you can seek social status by achieving certain positions in the workplace, being elected to public office, or becoming acquainted with the certain individuals. Status seeking is a unique because what is considered popular one minute might be detrimental the next. Especially in a field such as politics. Consider President George W. Bush's popularity ratings shortly after 9-11, they were through the roof. Candidates running for office at that time were digging up any possible way they were connected to the presidents policies and running on that as the basis of their campaign. Towards the end of his time in office however his ratings were low and all candidates running at that time were distancing themselves as much as possible.
Experiences
There are certain groups of people who forgo material goods and instead focus on collecting experiences. Backpacking across Europe, eating escargot and going skydiving would all be examples of this. Instead of belongings, they focus on memories.
Longevity
Life is one asset we all will run out of. People in the experience are often those who try to "Get the most out of life" and "live life to the fullest", those who fall in the longevity category try and extend there lives as long as possible. They often focus there energy on learning about proper diet and nutrition, what is the best exercise plan, and ensuring proper amounts of rest.
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I personally fall into the experiences and longevity category. I currently have all of my basic needs met so I try and focus experiences and relationships. I also an avid runner, exerciser, and pay very close attention to what I fuel my body with. I would much rather go for a run in the mountains than buy new iPad and show it off. The drive to acquire to some extent is based on the desire to attract a partner, it is also important to acquire during feast so we can survive during famine.
At a certain point however the drive becomes to strong and all we are left with is greed and envy. Why after our needs are met is this drive still so strong?
What other categories would you add to this list? Which categories does your drive to acquire fit into?
-Rex
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